What is Amazon Brand Registry?

Amazon Brand Registry is a program that provides brand owners with access to tools and features to protect their registered trademarks on Amazon. It helps brands ensure accurate representation of their products and intellectual property rights, enhancing their ability to control product listings and brand content.

Benefits of Amazon Brand Registry

Brand Protection: Helps protect registered trademarks from unauthorized use on Amazon.
Enhanced Brand Content: Access to Enhanced Brand Content (EBC) and A+ Content to create more informative and engaging product detail pages.
Brand Storefront: Build a customizable Amazon Storefront to showcase your brand and products.
Search Tools: Powerful search and reporting tools to monitor and report suspected violations.
Global Brand Registry: Protection across Amazon’s international marketplaces (where available).

Eligibility Requirements

To enroll in Amazon Brand Registry, you generally need to meet the following criteria:

Registered Trademark: You must have a registered trademark for your brand that appears on your products or packaging.
Active Listing: You must have an active listing for products on Amazon.
Ability to Verify: You must be able to verify yourself as the rights owner or authorized agent for the trademark.

How to Enroll in Amazon Brand Registry

Create or Sign in to Your Amazon Account
- Visit the Amazon Brand Registry page and sign in with your Amazon seller or vendor account credentials.

Provide Information about Your Brand
- Enter your registered trademark information, including the registration number, jurisdiction, and product categories.

Verify Your Identity
- Verify your identity as the rights owner or authorized agent using legal documentation.

Submit Your Application
- Review and submit your application. Amazon will review your information and may contact you for additional verification.

Access Brand Registry Tools
- Once approved, access the Brand Registry tools and features through your Amazon Seller Central or Vendor Central account.

Tips for Using Amazon Brand Registry Effectively

Monitor Your Brand: Regularly monitor your brand’s presence on Amazon to identify and report potential violations.

Utilize Enhanced Content: Take advantage of Enhanced Brand Content (EBC) and A+ Content to enhance your product listings with rich media and detailed descriptions.

Report Violations: Use Amazon’s reporting tools to report unauthorized use of your brand or counterfeit products.

Protect Your Listings: Use Brand Registry tools to control product listings, including adding additional product attributes and improving search visibility.

Stay Informed: Stay updated with Amazon’s policies and guidelines related to Brand Registry to maximize its benefits.